2010
(Start)
The Beginning
Small Mumbai studio. First local clients.
A single room, a handful of briefs and a preference for doing fewer things properly. Everything since has been built on that first set of relationships.
(Who We Are)
Twocities.Onestandard.
(Story)
IdentityBrand began in a single room in Lower Parel with three people and a stubborn belief: that most branding fails not from a lack of ideas, but from a lack of follow through. A beautiful logo dies on a badly built website. A brilliant campaign gets undone by a careless hoarding.
So we built the whole chain in-house. Strategy sits beside design, which sits beside engineering, film and media buying. When a decision is made, it survives all the way to the last touchpoint.
Today our Mumbai studio handles India and South Asia; our Dubai office covers the GCC and services partners in London, Toronto and Austin. Same team, same standard, different time zones.
2010
Studio founded in Mumbai
2017
UAE office opened in Dubai
46
Specialists across 8 disciplines
150+
Clients served since 2010
(2010 — 2025)
Fifteen years,on the record.
- 2010→
- 2012→
- 2015→
- 2017→
- 2019→
- 2021→
- 2023→
- 2025
2012
(Digital)
Going Digital
Digital marketing and social media become part of the offering.
Brand work stopped ending at print. Channels, calendars and campaign measurement moved in-house alongside design.
2015
(Scale)
Growing with Clients
50+ clients served. In-house design lab established.
The design lab gave the studio room to prototype identity systems, packaging and campaign work before anything went to market.
- Clients
- 50+
2017
(International)
Mumbai to Dubai
Dubai office established. First GCC clients onboarded.
A second base meant bilingual creative, regional media buying and on-ground production across the Emirates and Saudi Arabia.
2019
(Recognition)
Industry Recognition
Shortlisted — Agency Excellence Awards India
Performance marketing work was shortlisted for its combination of digital strategy, campaign execution, audience targeting and measurable results.
- Category
- Performance Marketing / Digital Campaign Excellence
- Recognition
- Agency Excellence Awards India
2021
(Production)
Production In-House
Dedicated video and production capabilities added.
Direction, shoot, edit and post moved under the same roof, so films kept the intent they were briefed with.
2023
(Design & Web)
Design & Digital Recognition
Featured / Recognized — TechBehemoths
A selected web and digital experience project received recognition for its visual design, user experience, technology and overall digital execution.
- Project
- Selected Website & Digital Experience Project
- Recognition Body
- TechBehemoths
2025
(15 Years)
15 Years In
15 years of building brands and digital experiences.
Fifteen years in, the agency brings together branding, creative, digital marketing, social media, performance marketing, web design, technology, content, video and production under one 360° offering. The numbers have grown. The capabilities have expanded. The focus remains on understanding the brief, solving the right problem and producing work that serves a clear purpose.
- Client Base
- 150+ clients served
- Markets
- India, UK, US, Canada & UAE
(Studio)
Mumbai, India
A 22-person studio in Kamala Mills — strategy, design, engineering and a full production floor with in-house shoot capability.
(Studio)
Dubai, UAE
Our GCC base in Business Bay — bilingual creative, regional media buying, and on-ground production across the Emirates and Saudi Arabia.