(Work)

Proof,Not Promises

Branding & Identity
2025

Meridian Coffee Co.

F&B Retail — Mumbai, IN

Brief: A 14-store specialty chain losing distinction against café franchises.
Concept: A roaster's ledger — hand-numbered batches turned into an identity system.
Process: Six-week strategy sprint, custom wordmark, 40-piece packaging suite, store rollout kit.
Result: +38% footfall in flagship stores, 2.1x retail SKU sell-through in Q1.

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Web & App Development
2025

Kalyan Steelworks

Industrial — Pune, IN

Brief: Legacy manufacturer with a 2011 website and no dealer portal.
Concept: Industrial precision as an interface: engineered grids, spec-first navigation.
Process: Design system, headless CMS, dealer quoting portal, 9-language rollout.
Result: 4.2x qualified enquiries, page load down from 6.8s to 0.9s.

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Video Production
2024

Almas Residences

Real Estate — Dubai, AE

Brief: Off-plan tower launch in a saturated waterfront market.
Concept: 'Light as address' — a film shot entirely across one golden hour.
Process: Three-day shoot, drone + gimbal units, CGI interiors, Arabic/English cuts.
Result: 62% of inventory reserved within the launch fortnight.

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SEO & Performance
2025

Northbank Financial

Fintech — London, UK

Brief: Strong product, invisible in search against incumbent comparison sites.
Concept: Own the question, not the keyword — a 200-page answer architecture.
Process: Technical audit, entity mapping, editorial engine, paid search restructure.
Result: Organic sessions +214% YoY, CAC down 31%.

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Social Media
2025

Sundara Ayurveda

Wellness — Kochi, IN

Brief: Heritage formulations with no contemporary voice.
Concept: Slow content in a fast feed — ritual documented, never staged.
Process: Always-on studio, 12 reels/month, creator program across 4 markets.
Result: 0 → 410k followers in 11 months, 18% of DTC revenue social-attributed.

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Outdoor / OOH
2024

Vertex Mobility

EV Transport — Toronto, CA

Brief: City-wide charging network launch with a two-week window.
Concept: 'Plug the city in' — hoardings that completed each other across routes.
Process: 48 sites, DOOH sequencing, transit wraps, airport dominance package.
Result: 71% prompted awareness in launch corridors, app installs +5.3x.

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Branding & Identity
2024

Harrow & Vale

Luxury Retail — London, UK

Brief: A 90-year-old outfitter modernising without losing its archive.
Concept: The archive as the argument — typography drawn from original ledgers.
Process: Brand strategy, identity, store graphics, packaging, e-commerce art direction.
Result: Average order value up 27%, first international wholesale deal signed.

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Web & App Development
2025

Qasr Hospitality

Hospitality — Abu Dhabi, AE

Brief: Nine properties, nine disconnected booking experiences.
Concept: One house, many rooms — a modular platform with per-property expression.
Process: Component library, RTL-first build, PMS integration, guest app.
Result: Direct bookings +48%, OTA dependency reduced by a third.

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Video Production
2025

Fieldnote Studio

Creative Tools — Austin, US

Brief: Software launch needing proof, not promises.
Concept: Twelve makers, twelve minutes — a documentary series as product demo.
Process: Multi-city shoot, interview direction, motion UI, sound design.
Result: 1.4M organic views, 22% trial-to-paid conversion from series traffic.

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Social Media
2024

Anara Jewels

Fine Jewellery — Riyadh, SA

Brief: Bridal category leader with no digital-native presence.
Concept: Heirloom in motion — every post a close-up of craft, never the catalogue.
Process: Macro content studio, creator seeding, GCC-wide campaign calendar.
Result: Engagement rate 8.4% (category avg 1.9%), 3 sold-out collections.

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SEO & Performance
2025

Orbital Logistics

Supply Chain — Singapore, SG

Brief: Enterprise sales pipeline over-reliant on outbound.
Concept: Freight intelligence as content — data nobody else publishes.
Process: Index-page architecture, quarterly data reports, ABM paid layer.
Result: Inbound pipeline contribution from 9% to 41% in three quarters.

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Outdoor / OOH
2024

Terra Cement

Infrastructure — Ahmedabad, IN

Brief: Commodity category with zero brand preference.
Concept: Built by the unseen — dealer-network heroes on 200 hoardings.
Process: Portrait shoot across 6 states, regional-language creative, media buy.
Result: Dealer sign-ups +64%, brand recall doubled in tracked markets.

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Branding & Identity
2025

Lumen & Co.

Home Lighting — Toronto, CA

Brief: A design-led lighting brand reading as a hardware supplier in retail.
Concept: Identity built from shadow, not the fixture — the light is the logo.
Process: Positioning, naming system, photographic language, packaging and showroom kit.
Result: Listed by two national retailers; wholesale revenue up 53% in nine months.

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Web & App Development
2025

Bayside Health

Healthcare — Chicago, US

Brief: A 22-clinic group where booking an appointment took eleven clicks.
Concept: Care starts at the interface — a patient portal designed for the worst day.
Process: Service design, accessibility-first build, EHR integration, staff console.
Result: Online bookings +136%, no-show rate down 19%, WCAG 2.2 AA certified.

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Video Production
2025

Arcadia Outdoors

Apparel — Vancouver, CA

Brief: A technical apparel label whose campaign films looked like everyone else's.
Concept: No hero shots — a season filmed as a weather report.
Process: Two-week expedition shoot, ambient sound capture, seasonal cutdown library.
Result: Campaign film held 68% completion; season sold through three weeks early.

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SEO & Performance
2024

Halcyon Travel

Travel — Manchester, UK

Brief: Boutique tour operator paying for every booking through OTAs.
Concept: Destination authority — beat the aggregators on the itineraries they can't write.
Process: Content architecture, guide programme, paid restructure, booking CRO.
Result: Direct bookings +187%, blended CAC down 44% across two seasons.

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Social Media
2025

Kite & Co.

Kids' Nutrition — Bengaluru, IN

Brief: A parenting brand whose feed sounded like a pharmacist.
Concept: Answer the 11pm question — content built from real parent search queries.
Process: Query mining, in-house studio, pediatrician creator panel, DM playbook.
Result: Saves per post up 9x; 34% of new subscriptions now arrive via DM.

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Outdoor / OOH
2025

Greenline Transit

Public Transport — Birmingham, UK

Brief: A fare change that historically triggers a month of public anger.
Concept: Explain it on the street — the fare table as the creative.
Process: Wayfinding-led OOH, station takeovers, bus-side system, multilingual rollout.
Result: Complaint volume down 42% versus the previous change; ridership held flat.

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Showing 18 of 18 published case studies — archive updated monthly.

MeridianINKalyanINAlmasAENorthbankUKSundaraINVertexCAHarrow & ValeUKQasrAEFieldnoteUSAnaraSAOrbitalSGTerraINLumen & CoCABaysideUSArcadiaCAHalcyonUKKite & CoINGreenlineUK