← All work/ Social Media
SundaraAyurveda
- Industry
- Wellness
- Discipline
- Social Media
- Region
- Kochi, IN
- Year
- 2025
(The brief)
Heritage formulations with no contemporary voice.
The temptation with a 60-year-old formulary is to modernise it. We did the opposite: an always-on studio that documents the actual process — grinding, decanting, waiting — at the pace it happens. In a feed built for speed, patience reads as proof. Creators in four markets were briefed to film their own routines rather than perform ours.
Concept — Slow content in a fast feed — ritual documented, never staged.
(Scope of work)
- Channel strategy & calendar
- Always-on content studio
- 12 reels per month
- Creator programme, 4 markets
- Community management & listening
(Results & impact)
410k
Followers from zero
18%
DTC revenue social-attributed
11 mo
To category leadership
0 → 410k followers in 11 months, 18% of DTC revenue social-attributed.
(More Social Media)
Social Media ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.