← All work/ Social Media
Kite&Co.
- Industry
- Kids' Nutrition
- Discipline
- Social Media
- Region
- Bengaluru, IN
- Year
- 2025
(The brief)
A parenting brand whose feed sounded like a pharmacist.
We mined a year of search and comment data and found the same anxious questions asked after 10pm. The calendar became those questions, answered plainly, with a pediatrician panel fronting anything clinical. The DM playbook matters as much as the grid here — that is where parents actually ask, and where the subscriptions now come from.
Concept — Answer the 11pm question — content built from real parent search queries.
(Scope of work)
- Query mining & content strategy
- In-house content studio
- Pediatrician creator panel
- DM & community playbook
- Reporting & listening
(Results & impact)
9x
Saves per post
34%
New subs via DM
4/wk
Owned studio output
Saves per post up 9x; 34% of new subscriptions now arrive via DM.
(More Social Media)
Social Media ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.