← All work/ Social Media
AnaraJewels
- Industry
- Fine Jewellery
- Discipline
- Social Media
- Region
- Riyadh, SA
- Year
- 2024
(The brief)
Bridal category leader with no digital-native presence.
Jewellery social is a catalogue in disguise. We built a macro studio instead — setting stones, polishing, the tremor in a craftsman's hand at 4x magnification — and let the product appear as the by-product of the craft. Creator seeding across the GCC followed the same rule: process first, price never.
Concept — Heirloom in motion — every post a close-up of craft, never the catalogue.
(Scope of work)
- Macro content studio
- GCC campaign calendar
- Creator seeding programme
- Community management
- Performance reporting
(Results & impact)
8.4%
Engagement (category 1.9%)
3
Sold-out collections
6
GCC markets active
Engagement rate 8.4% (category avg 1.9%), 3 sold-out collections.
(More Social Media)
Social Media ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.