← All work/ Branding & Identity
Harrow&Vale
- Industry
- Luxury Retail
- Discipline
- Branding & Identity
- Region
- London, UK
- Year
- 2024
(The brief)
A 90-year-old outfitter modernising without losing its archive.
Ninety years of ledgers were sitting in a basement in Marylebone. We had them digitised, drew a typeface from the clerks' hands, and built the identity outward from there — so the modernisation reads as retrieval rather than reinvention. Store graphics and packaging use the archive directly; the e-commerce art direction borrows its restraint.
Concept — The archive as the argument — typography drawn from original ledgers.
(Scope of work)
- Brand strategy & architecture
- Custom typeface from archive
- Identity & guidelines
- Store graphics & packaging
- E-commerce art direction
(Results & impact)
+27%
Average order value
1st
International wholesale deal
90 yrs
Archive digitised
Average order value up 27%, first international wholesale deal signed.
(More Branding & Identity)
Branding & Identity ↗(Let's Talk)
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If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.