← All work/ Outdoor / OOH
GreenlineTransit
- Industry
- Public Transport
- Discipline
- Outdoor / OOH
- Region
- Birmingham, UK
- Year
- 2025
(The brief)
A fare change that historically triggers a month of public anger.
Fare communications usually apologise. We explained instead: the new table, set clean and large, placed exactly where the decision happens — at the stop, on the bus side, above the barrier. Six languages, one grid, no marketing language anywhere in it. Clarity turned out to be the whole campaign.
Concept — Explain it on the street — the fare table as the creative.
(Scope of work)
- Information design & fare table
- Station takeovers
- Bus-side & shelter system
- Multilingual rollout, 6 languages
- Driver & staff collateral
(Results & impact)
-42%
Complaint volume
Flat
Ridership through change
6
Languages deployed
Complaint volume down 42% versus the previous change; ridership held flat.
(More Outdoor / OOH)
Outdoor / OOH ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.