← All work/ Outdoor / OOH
TerraCement
- Industry
- Infrastructure
- Discipline
- Outdoor / OOH
- Region
- Ahmedabad, IN
- Year
- 2024
(The brief)
Commodity category with zero brand preference.
In cement, the dealer decides. So we put the dealers on the hoardings — real portraits, real names, shot across six states and captioned in the language of the district they hang in. The campaign flattered the exact audience whose recommendation moves the volume, and the trade press did the rest.
Concept — Built by the unseen — dealer-network heroes on 200 hoardings.
(Scope of work)
- Campaign concept & casting
- Portrait shoot, 6 states
- Regional-language creative
- 200-site media buy
- Dealer activation kit
(Results & impact)
+64%
Dealer sign-ups
2x
Brand recall in tracked markets
200
Hoardings, 6 states
Dealer sign-ups +64%, brand recall doubled in tracked markets.
(More Outdoor / OOH)
Outdoor / OOH ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.