← All work/ Outdoor / OOH
VertexMobility
- Industry
- EV Transport
- Discipline
- Outdoor / OOH
- Region
- Toronto, CA
- Year
- 2024
(The brief)
City-wide charging network launch with a two-week window.
A two-week window rules out frequency, so we bought sequence instead. Forty-eight sites were planned along four commuter routes as a single sentence — each hoarding finishing the one before it, so the message only resolved if you drove the city. DOOH boards ran the same logic on a timed loop through rush hour.
Concept — 'Plug the city in' — hoardings that completed each other across routes.
(Scope of work)
- Media planning & buying
- 48-site sequenced creative
- DOOH timed sequencing
- Transit wraps
- Airport dominance package
(Results & impact)
71%
Prompted awareness in corridors
5.3x
App installs
48
Sequenced sites
71% prompted awareness in launch corridors, app installs +5.3x.
(More Outdoor / OOH)
Outdoor / OOH ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.