← All work/ SEO & Performance
OrbitalLogistics
- Industry
- Supply Chain
- Discipline
- SEO & Performance Marketing
- Region
- Singapore, SG
- Year
- 2025
(The brief)
Enterprise sales pipeline over-reliant on outbound.
Orbital was sitting on lane-level freight data its competitors would pay for, and publishing none of it. We turned the warehouse into an index: quarterly rate reports, per-lane pages that update themselves, and an ABM paid layer that puts the report in front of the eleven accounts that matter each quarter.
Concept — Freight intelligence as content — data nobody else publishes.
(Scope of work)
- Index-page architecture
- Quarterly data report programme
- Technical SEO & schema
- ABM paid layer
- Pipeline attribution
(Results & impact)
41%
Inbound pipeline (was 9%)
3 qtrs
To flip the mix
4
Data reports per year
Inbound pipeline contribution from 9% to 41% in three quarters.
(More SEO & Performance)
SEO & Performance Marketing ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.