SEO&PerformanceMarketing

(Overview)

Performance work goes wrong when the reporting and the P&L stop agreeing. We fix the technical foundation first, build content around the questions your buyers actually type, then spend paid budget where organic can't reach. Every monthly report ties back to revenue, cost per acquisition and what we're changing next.

Analytics dashboards glowing in a dark room

(What we do)

Sub-services.

Technical & on-page SEO
Crawl, indexation, site architecture, schema and Core Web Vitals fixed at the template level. We prioritise by traffic at risk, not by audit-tool severity colours.
Content & topical authority
Cluster planning around real buyer questions, briefs written for subject-matter accuracy, and refresh cycles so the pages that earn traffic keep it.
Paid search & shopping
Account structure, feed hygiene and bidding managed against margin. Search terms get reviewed weekly, because waste in paid search accumulates quietly.
Paid social & programmatic
Creative-led buying across Meta, LinkedIn, TikTok and DSPs, with a testing calendar for hooks and formats. We treat creative as the main lever, targeting as the second.
Analytics, CRO & attribution
Clean tracking, server-side where needed, plus experiment design that reaches significance. Attribution models are chosen and explained rather than accepted by default.
Performance Marketing
Full-funnel acquisition managed to CAC and payback targets, with budget shifted between channels monthly based on incrementality rather than last-click habit.
Influencer Marketing
Creator sourcing, negotiation, briefing and whitelisting, with performance tracked per creator so the next round is chosen on results and not on reach.