← All work/ SEO & Performance
NorthbankFinancial
- Industry
- Fintech
- Discipline
- SEO & Performance Marketing
- Region
- London, UK
- Year
- 2025
(The brief)
Strong product, invisible in search against incumbent comparison sites.
Comparison sites had the head terms locked, so we stopped competing for them. We mapped the two hundred questions a customer actually asks before choosing a provider, built an answer page for each with real product data behind it, and restructured paid search to stop bidding on traffic the content now earned for free.
Concept — Own the question, not the keyword — a 200-page answer architecture.
(Scope of work)
- Technical SEO audit & fixes
- Entity & topic mapping
- 200-page editorial engine
- Paid search restructure
- Attribution & CRO programme
(Results & impact)
+214%
Organic sessions YoY
-31%
Customer acquisition cost
200
Answer pages shipped
Organic sessions +214% YoY, CAC down 31%.
(More SEO & Performance)
SEO & Performance Marketing ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.