← All work/ Video Production
AlmasResidences
- Industry
- Real Estate
- Discipline
- Video Production & Shoots
- Region
- Dubai, AE
- Year
- 2024
(The brief)
Off-plan tower launch in a saturated waterfront market.
Every waterfront launch films the same skyline. We sold the light instead. The whole film lives inside a single golden hour, repeated across three days until the grade matched frame to frame, with CGI interiors built to the same colour science so the cut never announces where reality stops. Arabic and English versions were directed in parallel, not dubbed after.
Concept — 'Light as address' — a film shot entirely across one golden hour.
(Scope of work)
- Creative direction & storyboard
- Three-day location shoot
- Drone & gimbal cinematography
- CGI interior build
- Bilingual edit, colour & sound
(Results & impact)
62%
Inventory reserved in 14 days
2
Language cuts, both directed
3 days
Golden-hour principal shoot
62% of inventory reserved within the launch fortnight.
(More Video Production)
Video Production & Shoots ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.