← All work/ Video Production
FieldnoteStudio
- Industry
- Creative Tools
- Discipline
- Video Production & Shoots
- Region
- Austin, US
- Year
- 2025
(The brief)
Software launch needing proof, not promises.
Nobody watches a feature tour. So the product demo became a documentary: twelve makers in five cities, filmed doing their actual work, with the interface appearing only where it genuinely appears in their day. Motion UI was animated to match each cut's grade so the software never looks bolted on.
Concept — Twelve makers, twelve minutes — a documentary series as product demo.
(Scope of work)
- Series concept & interview direction
- Multi-city documentary shoot
- Motion UI design
- Edit, colour & sound design
- Distribution cutdowns
(Results & impact)
1.4M
Organic views
22%
Trial-to-paid from series
12
Films, 5 cities
1.4M organic views, 22% trial-to-paid conversion from series traffic.
(More Video Production)
Video Production & Shoots ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.