← All work/ Video Production
ArcadiaOutdoors
- Industry
- Apparel
- Discipline
- Video Production & Shoots
- Region
- Vancouver, CA
- Year
- 2025
(The brief)
A technical apparel label whose campaign films looked like everyone else's.
Outdoor advertising has one film and everybody has made it. We removed the hero: no summit, no slow-motion triumph, just fourteen days of weather happening to people in the product. Ambient sound was captured on location and left largely unscored, which is why the cut feels like a place rather than an ad.
Concept — No hero shots — a season filmed as a weather report.
(Scope of work)
- Concept & expedition planning
- 14-day location shoot
- Location sound capture
- Master film & 20 cutdowns
- Colour & sound design
(Results & impact)
68%
Film completion rate
3 wks
Early season sell-through
20
Channel cutdowns
Campaign film held 68% completion; season sold through three weeks early.
(More Video Production)
Video Production & Shoots ↗(Let's Talk)
Your turn.
If this looks like the kind of problem you are sitting on, send us the messy version of the brief. We will tell you honestly whether we are the right studio for it.